Year after year SMX Advance is inevitably my favorite search show of the year*. This year was no exception. In addition to the always stellar information, the parties, relationships made really put it over the edge. Here were some of the highlights from this year’s show in image form: Google+! One of my favorite slides [...]
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The role of news and search has been a complicated relationship over the years. A strong presence in Google News will help drive significant traffic from the SERPs, yet are tallied as referral traffic in Google Analytics. From a search standpoint, we help companies with news optimization and want to accurately track the progress of [...]
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Just a week after Google announced what they referred to as “game changing” features for Google+, I discovered a post from Sarah Hill on my Google+ stream that caught my eye: Ignore Google+? Sorry Alisha, but we disagree. Let’s break the article down. PART 1 Not having a full-time social media staffer means focusing resources where [...]
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One of the big announcements that came out of Google I/O this year was Google Hangouts. Google Hangouts aims to create a seamless communication experience between the mobile, web, and desktop platforms. Whether you are on your computer, your Android device, or an iOS device, you can start or continue previous conversations all within Google Hangouts. One [...]
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It’s that time again; time to start thinking about weaving those current events into next month’s content marketing strategy. June is especially exciting for those of you who like those offbeat “holidays” dedicated to not-so-serious topics. But not to worry, there are a few of the more traditionally significant dates too. There’s something for everyone, [...]
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