Just a week after Google announced what they referred to as “game changing” features for Google+, I discovered a post from Sarah Hill on my Google+ stream that caught my eye: Ignore Google+? Sorry Alisha, but we disagree. Let’s break the article down. PART 1 Not having a full-time social media staffer means focusing resources where [...]

About a year ago, Facebook rolled out a new feature called “unpublished” posts (or dark posts) that gave advertisers the ability to create posts on a Facebook Business page that fans wouldn’t see unless they were included in the targeted audience group. Advertisers could allocate a certain budget towards the unpublished post, which would then [...]

According to a study conducted by AddThis, 52% of all sharing on the web happens on Facebook. As marketers, that’s a number you can’t ignore. Clearly, this presents a huge opportunity for companies to optimize their content for sharing on Facebook. One area in particular is the image that is displayed along with the link when [...]

Each social network’s cover images differ in size, and some of them (Facebook, Google+, Twitter) have overlapping profile pictures that should be taken into consideration when designing your cover photo to avoid accidentally hiding key information or visual elements. Today, we’ll make it even easier for you to size your photos properly with a one-stop [...]