8 Timely Ideas To Help Boost Your April Content Marketing Strategy
One of the more grueling tasks in content marketing is planning ahead and riding the wave of popular culture, trends and stories. Through the rest of the year we'll put out a guide on some topics to factor into your content marketing strategy. Timely articles and updates resonate well with users so feel free to filter these items into your posts, tweets, updates or any of your company's communication. Here are some of the things happening this April:
Holidays
Earth Day & Arbor Day
Flowers outside are beginning to bloom, leaves are starting to grow, but that's not all that's green in April. The green initiative has its strongest presence in April with both Earth Day and Arbor Day falling in the same month. This is a great time to hype any green initiatives that your company may be participating in. A quick and easy acknowledgement is to simply make your logo green.
Important Dates:
Earth Day - April 22
Arbor Day - April 26
April Fools
This may be the most dreaded 'holiday' of the year, but it's plenty ripe for garnering buzz for your site. If you can come up with a fun, tasteful fool, feel free to give it a whirl -- but only on the first as April Fools quickly becomes exponentially more irritating after 11:59 PM on April 1st. The key with the 'fool' is to make sure it fits with your products, is lighthearted in nature and is highly share-able. Here are a few good example of easy implementations over the past few years:
Just remember to keep it on point and keep it fun -- nobody likes to share that they were fooled and humiliated.
Seasonal
Taxes
Like clockwork, each spring Americans scramble to file tax forms. With the April 15th tax deadline comes an opportunity to tie your content into current events. From tax breaks related to your company to outlandish tax stories from your industries and tips to followers, this topic could be great fodder among your piers.
4:20 Day
Hey mannnnn, April 20th is like totally 420 spelled out in numbers, bro. While you may think there isn't a relate to your company, look again. Selling safety equipment? Push out a Tweet or update urging people partaking in the festivities to be safe. A law firm? Why not post stating the current legislation in your area. Maybe you're in the health space? Talk about the positive (or negative) health effects of the plant. This is a very share-able topic on social media, so find a way to relate if you can.
Spring Cleaning
With the temperatures rising, the "Spring Cleaning" angle can be leveraged with your content. Talking about ways your audience can tweak, organize, or clean up issues can go a long way. For us, we might talk about some WordPress plugins to keep things tidy, ways to prep AdWords accounts for enhanced campaigns, or ideal settings for both Google Analytics alerts or Webmaster Tools. These are no-brainer themes that any business can partake in.
Sports
NFL Draft
The NFL draft is certainly the most popular draft of all American sports. This is a great time to relate the NFL draft to a draft related to your business. Things like comparing your top 10 new products and giving them a draft grade or selecting the most promising authors/sites in your field would be a nice relate to this ultra popular event.
The Masters
This Augusta-based tournament is the first golf major of the year and a signal of Spring. The tournament also has some other angles to think about when it comes to content. Augusta refused to allow black members until 1990, used to have a policy that required all caddies to be black and didn't allow women to join until last year.
Baseball
While the season technically begins on March 31st, April is known for America's Pastime: Baseball. The grueling 26 week season starts in full in April as the 30 teams battle it out. Some interesting angles to consider are steroids, cheating, the decline in fans, and the pop culture significance.
These events should get your content gears going while allowing you to harness the momentum of each event. Make sure to check back each month as we'll continue this for the remainder of the year!
Also, follow us on Twitter, Instagram, Facebook & Google+ for more content-y goodness.
Meet the Author
Greg Finn
Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.
As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.
Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.
With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon.
When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)
Related Resources
B2B Marketing With the Rise of Gen Z: Navigating the Digital Native Workforce
Explore the unique challenges & opportunities of marketing to Gen Z in the B2B space. Discover how these digital natives are reshaping the professional world & what it means for marketing strategies. Stay ahead in the era of Gen Z with expert insights.
5 Steps to Conduct a Successful Social Media Audit
Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.
5 Tips for Getting the Most Out of the LinkedIn Ads Campaign Manager
Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.
23 Of The Best Resources For Starting A Digital Marketing Career
The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]
Pinterest as a Search Engine: An Advertisers’ Guide to Keyword Targeting in Pinterest Ads
Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their […]
How to Transform Your Static Images into Animated Video Ads With Facebook’s Video Creation Kit
As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, […]
Best Digital Marketing Podcasts
Whether you're focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you […]
Precisely Target Your Ideal B2B LinkedIn Audience With One Powerful Tool
LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions […]
Facebook Ads Budget Optimization: Everything You Need To Know
Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook's Campaign Budget Optimization will become the default setting for all campaigns, […]
Deep Dive: Reddit Ads Update
With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit […]
Digital Marketing in 2019: What to Watch For
The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook […]
The Ultimate Guide To Facebook Dynamic Creative Ads
Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad […]
How To (Properly) Share Access to Pages & Ad Accounts in Facebook Business Manager
Facebook's Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there's not a lot to complain about. The only […]
Why You Shouldn’t Use Facebook Groups To Build a Community
Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups […]
Instagram for Business: Pros and Cons of Instagram's Changing Platform
The Marriage of Facebook and Instagram Instagram has had quite the last 4 years. When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform. Nonetheless, it was clear that with Facebook's back-to-back purchase of […]
What to Do If You Accidentally Claimed a Facebook Page/Ad Account Instead of Requesting Access
Facebook Business Manager is a fantastic tool that makes managing clients a dream. Companies can quickly give or terminate access to employees in a single location. In order to perform this task however, access must be requested to an account. […]
13 Tips For Getting The Most From Facebook Live Posts
In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type […]
Download or Disregard - Wishbone: A Guide to the "Hot" New App We Really Wish Would Go Away
App name: Wishbone Wishbones. Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind […]
Interview: Tips & Tricks On How To Properly Market On Reddit
Most marketers believe that Reddit will never work for them. That's simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: […]
Facebook's Pay-to-Play Model: Why You Should Reassess Your 2014 Organic Social Marketing Plan
The goal of any type of marketing is to sell product. Period. That includes marketing with social media. Whether through awareness, buzz, brand building, or general goodwill, we use social media to promote ourselves and our product. This is an […]
0 Comments