Search Engine Optimization (SEO)

Just Google it. Yes, for many of us, Google is our go-to source to find information about people, products and services that interest us. We’re driven by our constant curiosity and ability to look up virtually anything and everything we want — at any time. Access to the world’s largest library is at our fingertips. With nearly 100 billion searches performed monthly, the question is… will your customers find what they’re looking for? How will you tell your customers you are what they need?

No doubt, investing in a website is a smart business decision. But what good is a website if your customers can’t find it?

Cypress North has a detailed understanding of the on-and-off page factors and algorithms used by search engines to determine which sites will appear in the search results for a specific query. Here are some factors to pay attention to when building or optimizing your website to perform well in search engines.

On-Page:

• Fresh and Related Content
• Title Tags
• Keywords
• Internal Links
• Site Architecture
• Images
• Logical Formatting
• Page Load Speed
• Avoiding Duplicate Content

Off-Page:

• In-bound Links (number of links, quality of links and relevancy of links)
• Social Indicators

The Cypress North team can create SEO solutions that encompass both on-and-off page optimization and set your site up for the utmost success on all major search engines. We focus on key tactics including keyword research, landing page design and testing, and multiple campaign structures across all major search engines.